With a new focus on
quality and an eye toward future technology, B.T. Produce is poised
for the challenges of the next century, according to David Taubenfeld,
who owns the company along with his partners.
Hunts Point wholesale house offers a full-line of fresh fruits and vegetables,
but specializes in Asian pears, persimmons and mangoes.
has been our best winter ever," Taubenfeld said. "We have been busier than ever
and more efficient than ever."
He said the mild weather
had a lot to do with their favorable business, but the company has upgraded its
line of products, which he feels is the most important reason why sales have increased.
did a major upgrade in our presentation and in our choice of products that weíre
handling. Weíre handling a much better package; weíre looking for the best and
biggest produce with the best quality. Weíre passing on the good stuff to our
customers and they are reacting very well. We are no longer catering to a lower-end
customer," he said.
the company kept most of their same suppliers, they have picked up some new sources
for product. "Our selection from these suppliers has changed as far as what we
request. Instead of looking for what is cheap, we are looking for what is good."
idea of quality playing a higher role in purchasing is a completely new focus
for B.T. Produce, according to Taubenfeld, who said, " Itís really having a great
effect. Our entire focus has been a concentrated effort toward presentation. Itís
one thing if you have a huge selection of fruits and vegetables, which we have,
but the key has been to present then in a whole new light. We have all new displays:
bigger, cleaner, brighter displays."
"The trend weíre
following, which is the reason for the entire product upgrade, is that customers
want good stuff. We finally woke up and realized it, and thatís why we have been
busier than ever."
Taubenfeld also is excited about
his operationís commitment to keeping abreast with computer technology. He said
they said they have gained some new suppliers from the Internet.
the company has created a web site, http://www.Btproduce.com, which is designed
to provide new suppliers with information about the company. Eventually, Taubenfeld
believes the majority of buying and selling of produce will take place via computers.
know that in the future our customers are going to end up shopping on (the internet).
Future shoppers from anywhere are going to want to buy produce on-line. Itís not
even a speculation, itís a fact. Weíre just preparing ourselves for the future
and trying to get a foothold," he commented. "Iíve already made connections with
people from my web site that have made us money. It has already justified itself."
said the other advantage to having a web site is that it is currently more of
a "showcase so our present suppliers can learn what they can sell to us and a
way for future suppliers to consider whether or not they want to send things to
us. They can learn about what kind of a company we are," he said." It is a professional
way of presenting yourself."